Self-reflective Interludes. An archeology of the new normal. 

To sustain the Always-on  content of Prada Beauty, the  « Normal days ». Prada  and Cowboys unveil a global dialogue. Rendez-vous that capture the shifting contours of the Prada woman’s interior world, layered with the essence of Prada’s essential products.

A self-introspective dialogue where thoughts become textures. A woman constantly framed dans reframed by the sublimation of the everyday in an ongoing quest for self-reinvention.

For Women’s day the dialogue takes the  form of a futuristic mirror set 

Angles of consciousness. Of the product, but also of the Prada woman, suspended in fleeting thoughts. Tropisms to reclaim Nathalie Sarraute’s concept.A cerebral staging that transforms streams of consciousness into textures and inner oscillations into product perspectives.